Channels of distribution
New Age has strong relationships with 75% of the top 100 consumer technology retailers nationally. We'll place you in channels you've never been able to reach direct.
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Contact New Age at 800.234.0300
Who We Are
New Age provides more ways to move more products by offering complete, end-to-end channel management solutions. New Age combines sales & distribution, logistics, and remanufacturing services to maximize extended sales opportunities for leading consumer technology manufacturers.
New Age was founded in 1988 and remains focused on the retail marketplace. New Age helps partners grow market share through depth and breadth of market penetration. We sell products into thousands of individual retail stores, big and small, and target multiple sales channels.
We take on a retailers' financial credit risk and inventory ownership so partners don't have to. Our partners often choose to manage the top 10-20% of customers who deliver the highest revenue stream. It's the other 80-90% that New Age focuses on to help grow their business. Our personalized service and professional account management team will traditionally grow accounts faster than those kept direct.What We Do
Independent distribution offers flexibility. With the growth of the online marketplace, manufacturers must supply a number of different online channels while still meeting the needs of big-box, regional, and custom install retailers. Manufacturers are looking to New Age to understand channels such as these and identify where their products will perform best.
Distribution still relies heavily on relationships, and manufacturers continue to look to distributors who have established relationships in the market. By aligning themselves with seasoned professionals, manufacturers benefit from years of networking and hard-earned trust.
We at New Age feel that the digital convergence trend will continue to take hold of consumer buying behavior. As a result, manufacturers of a range of consumer electronics (CE) products will look to New Age to bring their unique offerings together with other devices across several channels. Similarly, major IT manufacturers who are joining the home entertainment field will look to New Age to help integrate them into the CE market.
Manufacturers turn to New Age to:
- Manage a research-based demand-planning effort
- Penetrate multiple retail and commercial channels and pinpoint growth areas
- Minimize supply chain costs to protect margins
- Assume all inventory ownership risk and extend credit
- Decrease time-to-market
- Maximize product shelf-life